Chroma enhanced backlight for enhancing its colour purity. Over 1 billion  colours expressed. Achieves a color gamut close to 100% * of the digital  cinema color gamut standard. *CIE 1976 area ratio vs. DCI

Process Improved its performance supports smoother gameplay by AQUOS  Smooth motion (MEMC), plus further enhanced the experience of wider  varieties of contents with Dolby Vision IQ and Dolby Atmos.

Dolby VISION optimize the PQ based on the room light environment with the  optical sensor (OPC).

Dolby ATMOS is surround sound technology that creates powerful and  immersive audio.