Sharp Innovation and Beyond

Mr. Robert Wu

President, Chief Executive Officer of Sharp Corporation

Sharp (Philippines) once again showcased their comprehensive product line at Conrad Manila Hotel during their Media Conference and Dealers' Appreciation Night. This event served as a testament to Sharp’s enduring presence in the market, reassuring consumers that they continue to offer a wide range of products to enhance and elevate the modern home.

In today's fast-paced and competitive world, innovation plays a crucial role in driving progress and success. Sharp prioritizes innovation to be able to stay ahead of the curve, adapt to changing market trends, and meet evolving customer needs. By fostering a culture of innovation, businesses can develop new products, services, and processes that improve efficiency, effectiveness, and competitiveness. “Innovation is improving the products based on the fast-changing lifestyle of Filipinos to make their lives easier and be readily available and competitive in the market," said Mr. Kito, Sharp Philippines President. As we navigate the constantly evolving landscape of technology and consumer preferences, maintaining a focus on innovation is key to staying relevant and thriving in the modern business environment.

Ms. Amor Golifardo

Senior Manager for Marketing of Sharp Philippines

Sharp innovative products, such as AQUOS TVs, Plasmacluster Ion, J-Tech Inverter, and Holeless Tub, are only a few that have a positive impact on the market. The Sharp commitment to innovation has contributed to reducing carbon emissions, improving energy efficiency, enhancing experiences, and advancing outcomes.

Sharp is consistently enhancing its product line to cater to local needs and investing in their AIoT products to stay aligned with market demands, ultimately making Filipino lives better. Their dedication to innovation highlights how they envision their products and customers, giving the brand a truly heartwarming appeal.

Cleaning Solution

• From manual washers to fully automatic washing machines, Sharp innovation redefines the standard of cleanliness. Enjoy a hassle-free laundry process that delivers impeccable results with every cycle. The new ES-FLC15BV-DS front-load washing machine is for effortless cleaning, and it features advanced technology to enhance your cleaning experience. It also includes a unique dry air wash with Plasmacluster Ion technology, which effectively eliminates odors and bacteria from clothes and surfaces. Upgrade your cleaning routine with the convenience of ES-FLC15BV-DS models and say goodbye to traditional cleaning methods. Pair them with the heat pump tumble dryer KD-HTOJP-G (10 kg) for wrinkle-free results.
• The EC-WE77P-B will be a real game-changer in the world of home cleaning! With its innovative self-cleaning system, you can say goodbye to manually cleaning of the brush. Experience convenience and efficiency—making your cleaning routine a breeze and leaving you with more time to enjoy the things you love.
• When it comes to cleaner air, nobody beats the trusted brand for air purifiers. The Sharp Purefit Plasmacluster Air Purifiers use various unique technologies in harmony with people’s lifestyles. With the new “Dual Suction” structure, it realizes an obvious compact body size (333 mm x 330 mm x 578 mm) for its coverage area (84 m2/JEMA standard), and combined with SHARP's unique COANDA air flow technology as well as the triple filtering system, it provides authentic air purification performance and user experiences. Moreover, SHARP’s one-of-a-kind Plasmacluster Ion technology (PCI 25000) elevates the purification efficiency against both airborne and adhered substances such as viruses, mold, and bacteria.

Cooking Solution

• The innovation of the kitchen solution, particularly the refrigerator, can significantly impact our daily lives, from direct cool to no frost to added features, even by making food storage and organization more convenient and efficient. Sharp refrigerators feature advanced technologies such as temperature-controlled compartments, prolonging food shelf life, and energy-saving modes. The functionality of the Sharp refrigerator is truly remarkable, with its numerous technologies equipped in the unit. It is also equipped with a 7-Shield feature that is proven to have safe operation and high endurance under various circumstances. Moreover, our refrigerator offers wide storage that can perfectly fit food for all occasions. Aside from functionality, Sharp also prioritizes style, adding a touch of elegance to your home. Such as the new model for the 4-Door No Frost Inverter (SJ- FTF525BVP-DS), which gained recognition in the IF Design Award 2021. This innovation can not only improve the freshness and longevity of our food but also streamline meal planning and grocery shopping. Sharp multi-door refrigerator categories are available in 18 cu.ft. to 27 cu.ft.
• Talking about healthy cooking, Sharp, which is never late in innovating home appliances, has released its latest innovation in healthy cooking technology with the introduction of the Low Sugar Rice Cooker combined with the Healsio series. These cutting-edge kitchen appliances are designed to cater to health-conscious consumers who are looking to maintain a balanced diet without compromising on taste. The Low-Sugar Rice Cooker (KS-L18SP-BK) from Sharp features advanced technology that allows users to enjoy delicious and fluffy rice with significantly reduced sugar content. By incorporating innovative cooking techniques, this rice cooker helps lower sugar levels while preserving the essential nutrients in the rice. Be healthier when cooking your favorite recipe with a Healsio water oven (KN-H24FA), as it uses superheated steam to cook food, which helps to retain nutrients and flavors in your dishes.

Entertainment Solution

• Singing is part of Filipino culture and this prompted Sharp to release another locally fit product that is not just a karaoke, but a multimedia system (HK-L3223SP BR) which has multimedia input. This has 2,700 built-in licensed songs and still upgradable, USB playback for music and videos, HDMI connection for use of another device and video output for bigger screen viewing. Sharp added the YouTube app as a smart feature to instantly access the latest or trending songs. Sharp recently concluded its search for the next SAMMbassador Season 2 through a Videoke contest held in different key cities nationwide. This aims to promote their SAMM System by allowing consumers in various areas to experience the product, firsthand.
• Consumers will enjoy the very best viewing experience with the 2nd generation range of AQUOS XLED TVs that was first introduced last 2023, in the Philippines. The Xtreme Mini LED technology combines the best features of both LCD and OLED TVs. It features an Advanced Backlight Control that drives dimming zones for superb contrast and visual brightness. In addition, the Deep Chroma QD produces more than 1 billion colours for high colour purity and rich, vibrant colour contrast. The latest model GU8500X is set to showcase a new generation of intelligent TVs that are equipped with the revolutionary X6X Revelation Processor. This Processor powers innovative AI Super Resolution (AISR) that enables intelligent upscale of images to produce much richer images, giving users a “True-to-Life” viewing experience, as never before. The new GU8500X will be more affordable compared to its earlier flagship model.

Business Solution

• Even Business Innovation gets better as it involves the introduction of new ideas, products, processes, and services that lead to significant improvement in the business or company. Just like what laptops can do, the ultraportable Sharp Satellite Pro C-40-K will be ahead as if you unlock a new era of seamless work performance equipped with fully loaded features, including the latest USB Type-C™ port to provide a one-click connection to your most-used peripherals, making multitasking easier than before. Coated with a special anti-bacterial dark blue finish to inhibit bacterial growth, this ultra-slim, narrow-bezel laptop is ready to take on any business task you throw its way, so you can work in style.

• From common white board to Interactive White Board (IWB), communication will be sharper with the PN-LC range of smart interactive displays which combines genuine 4K Ultra-HD resolution and an intuitive “Pen-on-Paper” user experience. The single USB-C connector makes it so simple to walk into a room, plug in your device, and start working together right away. This new model of interactive displays also features an integrated controller with whiteboard, overlay, and wireless functionality to help enhance your productivity. Perfect choice for busy office environments, boardrooms, classrooms, and training sessions that require quick, responsive operation and smart integrated collaboration tools.
• Innovation is also present in products for big or small-scall businesses. Sharp’s beverage cooler (SCH-315AS) and inverter type chest freezer - available in 5/7/9 cu.ft (FRV 142X/199X/254X), will definitely solve your woes in preserving food and keeping your beverages chilled.

Cooling Solution

• The Sharp line-up now includes cassette-type, floor-standing, and split-type air conditioners that are packed with added features such as J-Tech Inverter, AIoT and Plasmacluster Ion. Experience superior cooling, whether you are at home or in the office. These units are perfect for you and even larger spaces, as they are designed to distribute cool air evenly throughout the room. With advanced technology and energy efficiency, it provides powerful cooling without compromising on comfort. Sharp air conditioners not only provide the finest cooling solutions, they are designed to keep you comfortable as well.

AIoT Smart Home

• AIoT is where AI (Artificial Intelligence) meets the IoT (Internet of Things). Appliances like AQUOS TV, Plasmacluster Air Purifier, Split-Type Air Conditioner and other smart devices with AIoT connect to a cloud-based AI and get in sync with your daily life. SHARP AIoT senses, thinks, and suggests the operation that will provide the utmost comfort for your individual lifestyle.

Sharp’s vision for continued innovation and growth emphasizes its commitment in staying at the forefront of industry advancements. Sharp ensures that it not only meets but exceeds the evolving needs of its customers. For more information, please visit Sharp’s official website https://ph.sharp/.